Meet your customers where they already are. How verified WhatsApp Business API (WABA) chatbots automate 89% of queries globally.
The Ubiquity of WhatsApp
With billions of active users globally, WhatsApp is the default communication channel in many markets, especially India, LATAM, and parts of Europe. Forcing customers to download an app, call a 1-800 number, or use a clunky web portal is friction. Meeting them on WhatsApp is seamless.
Navigating WABA (WhatsApp Business API)
Getting the coveted green tick and setting up verified templates can be complex. Unlike the standard WhatsApp Business app you download on your phone, the API has strict rules.
- Business Verification: Passing Meta's strict business manager verification.
- Template Approval: Any business-initiated message must be pre-approved by Meta to prevent spam.
- Tier Limits: Managing messaging limits, starting from 1,000 conversations a day and scaling up to unlimited.
- The 24-Hour Rule: Understanding the customer service window where businesses can reply freely.
From Support to Sales
A modern WhatsApp bot does more than answer FAQs. It integrates with your CRM (like HubSpot or Salesforce), qualifies leads, books meetings, and can even process in-thread payments.
We frequently build flows that trigger abandoned cart recovery messages on WhatsApp, achieving open rates of 98% compared to traditional email open rates of 20%.
"If you aren't selling on WhatsApp, your competitor is." — Emote Automation Team